Multilingual localization and content optimization for a company that purchases and processes rare and refractory metals (Baltic Ferrum OÜ, Estonia).
https://balticferrum.com/
What was done:
- Rebranding and UX/UI design:
We conducted a complete company rebranding, developed a logical website structure from scratch, and created a modern design tailored to the B2B audience. - Multilingual translation and adaptation (RU → EE, FI, EN):
Accurate technical translation of the interface, metal catalog, product cards, legal information, and commercial descriptions into Estonian, Finnish, and English was performed. - Working with highly specialized terminology:
Translated complex names of alloys, tools, and industrial products (Pobedit, HSS high-speed steel, tantalum, etc.). - Integration of key SEO phrases:
Commercial keywords (including “non-ferrous metal purchase,” “müüa haruldasi metalle,” “värimetallien”) were harmoniously integrated into the texts and benefit blocks. osto”, “rare earth metals recycling”). - B2B positioning:
The company’s main advantages, mission, and focus on working with industrial enterprises and individuals are outlined.